Government of Canada
An AI assistant for policy
17,000+officers and staff
220+policy documents
You'll work with an engineer whose Government of Canada system serves 17,000+ staff.
Want more revenue, without increasing headcount and working longer hours? I build custom automations for your sales, hiring, and operations, so you scale sustainably.
As your company gets bigger, your problems do too. The companies that scale well fix that early. I build integrated software that takes the work off your shoulders: lead gen, hiring outreach, onboarding, timesheets, admin, or anything else that slows you down.
- Automate your busywork
- Fully managed, integrated system
- Better margins as you grow
Start with a free audit of your bottlenecks. The plan is yours to keep.
Get a free audit of where you can scale.
You're a fit. I'll be in touch.
I'll email you within one business day, from william@wrenautomation.com, to set up the call.
Thanks. I've got it.
This works best for companies with 10+ people, with the person who can say yes on the call. I'll still read this and reply within a business day.
That didn't send. Email me instead: william@wrenautomation.com
Scaling without a foundation is a leaky bucket.
You grow, but you end up busier, more stressed and keeping less of what you earn.
As you scale, you end up juggling:
- Managers and support staff
- CRMs and subscriptions that don't talk to each other
- Consultants, experts and developers
- Admin work that eats your week
- Meetings just to keep everyone in sync
Knowledge workers already spend 58% of their day on that kind of coordination.4 Net margins drop from 19% under 10 people to 8% past 50.2
I'll fix any bottleneck in your business. You get your time back and more revenue.
Keep more of what you earn
Free audit. If it's not a fit, I'll tell you.
Net profit margin by team size
Automation that holds up on real work.
More hours back, more revenue and smoother days, from software your team keeps using.
Get a full day back every week
I handle the setup, the APIs and the fixes. You tell me the problem in plain words, and the hours your team spent on it come back.
More revenue sooner
I find the numbers that matter, then start with the job that moves them most. Everything after builds on it.
Work that runs smoothly
Bounced emails, duplicate contacts, replies at 2am. I build for the messy parts, so the work keeps moving when something odd happens.
Your team stays in control
It fits how your team already works. You choose what runs on its own and what waits for a yes.
Never lose an easy win to a busy week
Every lead, follow up and invoice gets handled, even when you're swamped. If something fails, I catch it and fix it before a client notices.
No surprise bills
Each job shows what it costs to run, so you always know what you're paying for.
Most companies jump into AI without a solid foundation.
88% of companies now use AI somewhere, yet nearly two-thirds haven't started scaling it.3 AI can't run on scattered data and processes nobody wrote down.
Find my level
In your free audit, walk me through a normal week. I'll tell you your level and what to fix first.
I write down how your team actually works, so anyone can do it.Level 1
Documented
- Every process written down as an SOP.
- Anyone can cover for anyone.
- Your data sits in a dozen tools.
- Nobody trusts the numbers.
- I merge it all into one clean CRM and cut the tools you don't need.
Level 2
Organized
- One clean CRM with every client in it.
- Numbers you can trust.
- Your team still moves data by hand.
- Leads wait until someone's free.
- I connect your tools so no one copies data by hand and no lead slips through.
Level 3
Connected
- Handoffs run on their own.
- Every lead gets a reply in minutes.
- Your team still researches and writes everything.
- More clients still means more hires.
- AI-ready
- I set up AI where it saves hours and wins you revenue.
Level 4
AI-assisted
- AI does the research, drafts and call notes.
- Your team reviews instead of writing.
- Someone still checks every draft.
- Nobody watches for what breaks.
- I monitor and fix your automations, so the hours and revenue keep coming.
Level 5
Self-running
- Work you've approved runs on its own.
- More clients, same team.
Dependable software for every part of your business.
Tell me where to startWin more clientsRecruiting? Lead reactivation
Lead generation
Prospecting eats your team's week. Find your ideal clients and email each decision maker personally.
More calls booked, no new reps.
Speed to lead
Leads go cold fast. Companies that reply within an hour are nearly 7 times as likely to qualify the lead as those that wait one hour longer.5 A voice agent answers every call, and every inquiry gets a reply in minutes with times to book, day or night.
More calls and inquiries become meetings.
Hire and onboard
Hiring outreach
Good candidates never see your post. Find people who fit the role and reach each one personally.
More replies from people worth hiring.
Onboarding
New hires wait on accounts and paperwork. Set it all up and book their first week the moment they sign.
Ready on day one.
Know your numbers
Timesheets and invoicing
Hours sit in five different tools. Pull them into one place and turn approved hours into invoices and payroll.
Every hour billed, on time.
Research and reports
Answers take hours of digging. Ask about a company, a market or your numbers and get one page back.
Decide faster, every source linked.
Who you'll be working with.
I'm a software engineering student at the University of Waterloo, and Wren Automation is the business I'm building. I've already built this kind of system at two internships.
I'm in this for long-term relationships, not one-off projects. I want to do such a good job that you tell every business owner you know about me.
You'll enjoy working with me if you:
- Value thoughtful advice over quick fixes.
- Take tough feedback and act on it.
- Decide quickly and tell me straight.
William Jin · Toronto
Talk to me directlyUniversity of Alberta
One database for a research lab
7,000+papers tracked
200+hours of lookups cut
8+hours a week back for the professor
These weren't business automations, but they hold up with thousands of people using them.
Built around your company, with costs that stay flat.
| Feature | Wren | Another hire | Off-the-shelf software | Another agency | Freelancers |
|---|---|---|---|---|---|
| Built around how your company works | Yes.Mapped from your real week | Yes.After months of learning it | No.Built for everyone. You bend to it. | No.Their template on every client | Yes.If you write the spec |
| Connects all your tools into one system | Yes.One CRM every tool feeds | No.Copies data between tools by hand | No.You learn the APIs and wire it yourself | No.Only the tools they resell | No.Loose pieces nobody owns |
| No surprise costs | Yes.Scoped and priced before the build | No.Salary, benefits, tools and turnover | No.Paywalled features and upcharges | No.A change order for every new ask | No.Hours that run over |
| One person accountable | Yes.The person who built it answers | Yes.Until they leave | No.A support ticket queue | No.An account manager who didn't build it | No.Gone once the invoice is paid |
| Nothing lost if it ends | Yes.Documented, on your own tools | No.Know-how walks out with them | No.Your data locked in their platform | No.Slow and painful offboarding | No.Undocumented work |
| Cost stays flat as volume grows | Yes.Same system, more volume | No.More clients, more hires | No.Per seat, per contact, per use | No.Bigger scope, bigger retainer | No.More work billed by the hour |
Questions you should be asking.
How much of our work could software do?
McKinsey estimates today's AI and automation could handle work that takes up 60 to 70% of employees' time.1 Not whole jobs. The repetitive parts of every job.
We already pay for AI tools. Why isn't it paying off?
Only 39% of companies see any effect on profit from AI so far.3 It pays once your data sits in one place and your work runs on it. That's why the build starts there.
Will this replace my team?
It replaces the copy and paste, not the people. Your team keeps the calls, the relationships and the judgment. In Asana's survey, workers said better processes alone would give them back 4.9 hours a week.4
What if our processes aren't written down?
Then that's where the audit starts. Automating a broken process just breaks it faster. So I fix the process first, then automate it.
Which part should we automate first?
Look for work that repeats, follows the same steps every time and eats hours: moving data between tools, follow-ups, scheduling, reports.
How much of my team's time does this take?
An hour with you and 45 minutes each with three or four of your people in the first two weeks. After that, a 20-minute check-in each week.
What do I get from the free audit?
On one call, I map where your team's hours go, find your biggest bottleneck and tell you what to fix first. You keep the plan, whether or not you hire me.
What happens after launch?
I stay on. I keep what I built tuned as you grow and add one new AI job every month. If something I built breaks by my mistake, I fix it free.
You're one call from a company that scales properly.
You started your company for freedom. Don't let growth turn it into a harder job than the one you left.
One short form, then your free audit call. You keep the plan either way.
Sources
- McKinsey Global Institute, "The economic potential of generative AI: The next productivity frontier", June 2023
- Promethean Research, "How Profitable Are Digital Agencies?", State of Digital Services 2025, net margin after tax by headcount
- McKinsey, "The state of AI in 2025", November 2025
- Asana, Anatomy of Work Global Index 2023, a survey of 9,615 knowledge workers
- Oldroyd, McElheran and Elkington, "The Short Life of Online Sales Leads", Harvard Business Review, March 2011