One idea, every platform: my content week
How often I post on each platform, how one idea turns into all of it, and how software cuts the work from seven hours a day to about two.
I post on six kinds of feed, and all of it starts from one idea, cut to fit each place.
One idea
- Shorts and Reels: 3 a day
- LinkedIn video: 1 to 2 a day
- Carousels: 1 a day
- X: up to 3 posts a day
- YouTube: 2 to 3 long videos a week
- Reddit: 2 posts a week
Reddit is the odd one out. There I lead with something useful and keep the ask small.
How one idea becomes a week
- I write the idea down. Usually it’s something I learned that week building Wren.
- It goes through Gemini first.
- Then through Claude.
- Then I edit it myself. Nothing goes out in a voice that isn’t mine.
Posting is half of it
Posting gets you seen. The other half is showing up where other people are talking:
- Connecting with people I’d like to work with
- Commenting when I have something to add
- Replying to comments on my own posts
- A short welcome message when someone connects
- Quoting posts I have a take on
- Replying when someone mentions me
- Answering questions in subreddits
- Pinning the best comment
touches a week. That’s my estimate for the plan above, posts and replies together.
The hours
By hand, this is about seven hours a day of clicking around eight platforms. Software now does the posting and lines up the replies, so I spend one to three. The ideas are still mine.
The whole setup is in this video.